About

 
 

THE CASUAL IS NOT A CHANNEL…

It isn’t this site. It isn’t a shop and it damn sure isn’t this edgy description.

THE CASUAL IS A RESPONSE

A response to the fickleness of trends.
A response to the miseducation of street culture.
A response to the braggadocio of so-called influencer fueled hype.

At THE CASUAL the message is simple; to engage with, expand, and amplify the voices of the true purveyors of street culture: the community.

From the skaters, the hip hop and punk enthusiasts, the artists, the stylists, the curators, to the designers, jet-setters, entrepreneurs, and scholars, THE CASUAL represents them and provides a home for street culture knowledge, discussion, and dissemination.

Nestled in the great city of Tokyo, Japan, THE CASUAL has always taken the international approach. We started with content specifically geared toward Japanese street fashion and just like the culture we emerged from converged into something more. Something bigger.

WE DARED TO BRIDGE THE GAP BETWEEN EAST AND WEST

We aim to break down the barriers, cultivate and motivate the community, and become the stewards of creating a more complete global community of street fashion, culture, and lifestyle enthusiasts.

All of this is articulated in one phrase…

KEEP IT CASUAL